Earlier this week, the National Institute For Clinical Excellence (NICE) published a report produced by its Citizens Council on ‘using incentives to promote individual health behaviour change.' Over 60 per cent of the Council voted in favour. Personally I think they're barking up the wrong tree.
The publication of the report followed a three day meeting held earlier in the year and attended by representatives from the London School of Economics, the Harvard School of Public Health and the Kings Fund plus public health workers from the UK with direct experience of incentive schemes.
Limited Evidence That Incentive Schemes Work
The report made clear that evidence for incentive schemes is limited. Most of the evidence that
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