[WATCH]: Dan Heath: Want Your Organization to Change? Put ...

When we want people to change, we try to teach them something. We think if my Dad just understood the health complications obesity causes, he'd eat healthier. Or if my teenager just understood the danger of texting & driving, she'd quit it. The problem is this: Knowledge rarely leads to change.Look at the warnings on cigarette packs. "Cigarettes release carbon monoxide." Do we think smokers simply don't know that cigarettes are bad for them? A lack of knowledge isn't the problem. Or take a company like GM. For years, people were warning its execs that the company was too dependent on big SUVs and trucks, that it was falling behind other companies in innovation. A lack of knowledge wasn't the problem. And mothers and fathers

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