[WATCH]: LiveWell Colorado - Campaign Case Study

How do you design a marketing campaign to promote healthy behaviors when the problem is a misperception of the issue? That's what we, here at Launch, were challenged with in early 2011 after key insights from research revealed that Coloradans could not be motivated to eat healthier and exercise more because they didn't think they had to. While Coloradans are aware of the obesity "issue", they attribute it to those who resemble contestants on "The Biggest Loser". To get people to adopt healthy habits, we had to start with a statewide wake-up call that would help them make a personal connection to obesity. This case study video reveals the evolution of our insights, strategy, and creative thinking that led to the results-driven

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