[WATCH]: Anti-Smoking Ads Show Tumours On Cigarettes - UK England

Shock tactics are being used again in the fight to persuade England's eight million smokers to kick the habit. A series of graphic anti-smoking adverts showing tumours growing on cigarettes (ciggies/fags/smokes) are being launched in England. They are part of the first shock anti-smoking campaign since the fatty cigarette advert eight years ago. According to the Department of Health (DoH), just 15 cigarettes can cause a mutation than can lead to cancerous tumours. Chief Medical Officer Professor Dame Sally Davies said the campaign is in response to statistics which show more than a third of smokers still think the health risks are greatly exaggerated. "People are playing Russian roulette with their health. "What our evidence shows

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