Born between 1982 and 1993, the kids of the Baby Boomers are sometimes also referred to as the Millennial generation, Generation Y, Net Generation, or Echo-Boomers.
This generation has fully embraced social networking (e.g. Facebook) and file sharing (e.g. Napster) and spends an average of 3.5 hours a day online. They have also been noted to live longer with and be more dependent on their parents while at the same time valuing flexibility and independence.
Importantly perhaps, up to one in three members of this generation in one third of the US States is now clinically obese.
As this generation enters the workforce, how will the obesity epidemic impact their economic health and expected earnings?
It may be reasonable to ask this question,
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