Tuesday, October 25, 2011

[WATCH]: "What's Harder" #1 (Network for a Healthy California)

The "What's Harder?" ads acknowledge that while it is hard to get loved ones to make healthy choices, it is much harder to watch family members bear the negative emotional consequences and health risks associated with obesity. The hard-hitting tone of the ads leaves an emotional impact that stays with the viewer long after the visuals end. The ads feature Champions for Change, everyday moms and dads who are making healthy changes for themselves, their family, and their community. These Champions for Change inspire and empower Californians to take small steps toward good health with the ultimate goal of making the healthy choice, the easy choice. The Network for a Healthy California is part of the California Department of Public

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