[WATCH]: Involuntary Affidavit 2 - Tim Whitehead, Vice President of Marketing and Communications

Tim Whitehead was the mastermind behind the Strong4Life ad campaign and today we get to hear from him in his own words what the justification for this campaign was. The conversation gets pretty interesting when I begin to ask him about the research on stigma, when he begins to suggest that although they were stigmatizing children, that the rest of their campaign would provide solutions that would prevent the harmful effects of stigma.

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