Child obesity is becoming a serious issue these days. Not only for the parents only, but the school authorities and physicians are also becoming conscious about this issue. The growing popularity of junk foods is causing great harm to everyone's health - especially the children. A key factor in this debate has been the publication of the Food Standards Agency's (FSA) review of research into the link between food promotion and eating behaviour in children, undertaken by Professor Gerard Hastings and colleagues at the University of Strathclyde, Glasgow.
The researcher concludes that advertising to children does have an adverse effect on food preferences, purchasing behavior and consumption. Advertising has a grave impact on
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