The Organization in its Environment

Executive SummaryThe paper examines the impact of environmental forces upon Wm Morrison's business. This is attempted by employing scenario planning techniques. In the first part of the report structural characteristics are presented which define the current situational circumstances of the company; the UK's macro economical description and an industry analysis are revealing the tapestry of the context which the company operates. The analysis under the PEST framework, which classifies in a comprehensive manner the impact forces, uplifts and highlights issues which are vital in importance for the survival and growth of Morrisons. The process concludes with the employment of a technique which attributes impact

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