So What is Making You Fat?is it Really Just Marketing? ?weight Loss?

/p> I believe it's two things: marketing practices and secondly it's that people are looking for value…they will super size things if they can get more for their money, so you have to give consumer value with the right products the right way. Instead of super sizing with Coke, give incentive to super size with Coke Zero. I have no problem with Coke, it's just that when Coke morphs into weapons of mass consumption, when it's so huge. Like a double Big Gulp, consumers can't say no to combo meals…can't say no to super sizing. The 100 Calorie Packs are great—they have a big impact. Companies like to make money, so we have to figure out a way to make money and do the right thing. It's a new paradigm; you make money with large

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